GRAPHIC DESIGN

Many sources contend that the earliest forms of visual communication represent prototypical forms of what is now known as graphic design. Applied to today's world, 'Graphic design is the process of communicating visually using typography and images to present information. Graphic design practice embraces a range of cognitive skills, aesthetics and crafts, including typography, visual arts and page layout. Like other forms of design, graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.'
Graphic design in this sense can be said to encompass nearly every form of visual communication outside of video (ie films, t.v., etc.).
graphic-design

Consider something so ubiquitous as to be nearly unremarkable: road signs. Signage of this type is vitally important because the information conveyed is essential to enhancing the favourable probabilities of traffic flow whilst minimising the risks involved in road travel. Therefore, careful consideration must be given as to how best to ensure the messages on the signs are received by motorists. Placement, colour scheme, fonts and symbols must all be utilised in such a way as to get the message across. Road signs represent an aspect of a graphic design collective known as “administrative.” This category spans a variety of concerns, 'from road signs to technical schematics, from interoffice memorandums to reference manuals.' Graphic design, it is argued, can be used to increase the chances that the desired information will be communicated effectively.